ThemBid.com

ThemBid Software Puts Publishers Center Stage in Internet Commerce

Through a partnership with Larstan Publishing, ThemBid is providing publishers with tools to help offset offline losses.

Print publishers have been fighting a losing battle with ad revenues steadily migrating to the Internet. According to PricewaterhouseCoopers, Internet advertising sales at newspapers have declined to their second-lowest level since 2004.

Shrewd publishers are changing business models to derive more of their revenue online to offset losses in their core businesses. Digital editions, blogs, podcasts and social networking are showing great promise. Today ThemBid.com, the online marketplace for getting the best value on local services, announces they are stepping into this market with a product that opens up a new revenue stream for publishers.

ThemBid Publisher allows publishers to put themselves in the middle of commerce between their readers and advertisers. Specifically, their software allows readers to request bids online for products and services, which advertisers respond to.

ThemBid has created an exclusive partnership with Larstan Publishing to serve as master distributor for ThemBid Publisher. Under the terms of the agreement, Larstan will offer ThemBid Publisher among its suite of multimedia publishing products designed to help print publishers recapture their share of online advertising revenues. The system is customizable by industry and presented under the publisher’s own branding.

“When a publisher can simultaneously help its readers save money and generate leads for its advertisers, you have a home run,” said Larry Genkin, CEO of Larstan Publishing.

“When we created our ThemBid Publisher, we needed a strategic partner that could effectively distribute the service across hundreds of vertical markets,” said Elmer Thomas, CEO of ThemBid.com, Inc. “The combination of Larstan’s own publishing experience and existing new media offerings were the perfect fit.”

Finding products & services is easy with ThemBid. After completing a quick online service request, a person receives multiple bids and/or questions from businesses for their project. They can then compare price quotes, availability, and service reviews to help make the most informed and value-based decisions on businesses in their area. Businesses can place unlimited bids for free, and receive instant alerts on potential jobs that fit their profile. Premium accounts offer more detailed business information, increased exposure and the ability to receive payments online using PayPal or Google Checkout.

To learn more about the white label program, please visit http://www.thembid.com/publisher.