You have successfully attracted a visitor to your site and now its time for them to leave. How can you develop a good exit strategy to maximize the inevitable? This article answers that question.

1. Use a Model Pop Up
Spend the time to make sure you use this powerful, but sometimes irritating technique wisely. Some good uses are listed below.

2. Option Sell
When someone is leaving without buying, (for example navigating away from the shopping cart after now selecting any items) provide more options, such as bundling other products at a discount and/or offering a discounted price if they buy now.

3. Financing
If your visitor gets the total but they navigate away, it may be that the price is too much for one time, so offer options to finance the purchase or offer a free trial period.

4. Thanks!
Give a hearty thanks along with some links to some other product/services the visitor may find interesting (determined based on the exit page).

5. Newsletters
Offer a free subscription to your newsletter. This should be as easy as just entering in a name and email.

6. Survey
Ask no more than three questions that can help you improve your website.

7. Confirmation Page
After a person purchases, display a confirmation page with additional offers to buy.

8. Auto-Responder
Use your auto-responder to sell, but don’t send it out immediately and give the appearance of personal care.

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This entry was posted on Monday, August 20th, 2007 at 4:09 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.