Archive for the ‘Marketing’ Category
Monday, August 20th, 2007
You have successfully attracted a visitor to your site and now its time for them to leave. How can you develop a good exit strategy to maximize the inevitable? This article answers that question.
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Monday, August 20th, 2007
Publicity is a valuable tool for any business to let the market know about their business. Here is a list of news wires that you can use to distribute your press releases.
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Friday, August 17th, 2007
The purpose of the seven P formula is to put in place the tools needed to consistently evaluate your marketing strategy. Following is an evaluation of each of the seven P's from the perspective of a Web 2.0 startup co-founder.
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Saturday, July 28th, 2007
It is said that you can not improve unless you have some metric with which to measure against. Fortunately, for websites there are many metrics to use. Following is a list of resources that have been useful to us as we grow.
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Friday, July 20th, 2007
In marketing, an addict is someone who must have or use your product or service and will do so repeatedly. Robert Allen came up with 12 principles of persuasion to create this effect. Here, I apply these principles to Web 2.0 startups.
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Friday, July 20th, 2007
One key step in creating any business is understanding your market and competition. For those who don't have the big bucks to buy the marketing data you need, this is the resource for you. I have compiled a list of statistical resources I found valuable when we were doing our ...
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Thursday, July 12th, 2007
One of my favorite Sales/Marketing books is "How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients" by Jeffrey J. Fox. Following is an adaptation of the Railmaker's Credo for the web 2.0 startup.
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Wednesday, July 11th, 2007
With many websites moving to the world of Web 2.0, specifically the use of Ajax, a new means of measuring website traffic is needed. Unique visitors, visits and page views provide a good sense of how much visitors are using a site when Ajax is not involved.
When an Ajax ...
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Monday, July 9th, 2007
To market a new product or service, one needs to first identify the target market. For an innovative web-service like Thembid.com, we have identified our target consumer to be the early adopters. Thembid.com is an innovative website which works in reverse of Ebay. They allow consumers to post requests on ...
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Tuesday, July 3rd, 2007
In addition to my work with ThemBid.com I am CEO of ATL Innovations, Inc. which creates new innovations like ThemBid.com for other companies. I spend quite a bit of time writing up proposals when I wear my ATL Innovations, Inc hat. The following list is a template outline that I ...
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