12 Keys to Mobile SEO Optimization
June 28, 2007 – 6:16 pmAs we start plans for developing a mobile version of ThemBid.com I can across some great tips on how to optimize your web site for mobile SEO. The information was taken and consolidated from Stephen Wellmans editiorial in this weeks Grok on Google newsletter.
1. Your site must link out to other websites
2. Use 100% valid XHTML code
3. Adhere to mobile Web best practices (Panelists recommended practices from both the WC3 and dotMobi)
4. Design a simple site structure with clear labels
5. Keep the content clean, short and easy to read on a cell phone
6. Don’t build the mobile site past two or three layers
7. Use redirects for mobile users — Try to have one URL for all online properties but when a mobile user comes to your site, try to redirect them to the mobile-centric site with a redirect
8. Submit your mobile site map to Google
9. Optimize for keywords and short phrases
10. Make sure there are keywords in title tag, H1 tags, H2’s, and the content itself
11. Think bookmarks
12. Use keyword rich anchor text for internal links
Sean Owen, who works on Google’s mobile search site, stressed that site developers need to look at two things in their mobile sites: 1. Discoverability and 2. Interoperability.
Enjoy and subscribe to Grok on Google.